22/01/2016
 
Fashion 3D is a software company who is behind the development of the SmartLink technology. SmartLink is an e-commerce and advertising in-content platform which transforms the already published images into interactive content, which millions of user worldwide can enjoy and share on a daily basis.

Fashion 3D was involved in the STARTUP EUROPE - TWIST Digital mentorship program for startups, and by applying the knowledge gained, it managed to receive an investment which amounted to 450.000 PLN (over 105.000 Euros), from the early stage Fund Ingenium Poland run by META Zernike Ventures.

The STARTUP EUROPE – TWIST Digital project aims at connecting 4 European ecosystems: Rome, Lille, Stockholm and Warsaw.
With the key goal of supporting the growth of digital startups, Fashion 3D managed to fit right into the TWIST program, and received expert knowledge and access to new markets and finance.

Showing impressive progress in its field, the company benefitted from another round of investment of 400.000 PLN (around 93.000 Euros) in July 2015. In November 2015, after proving their business model, Fashion 3D secured the third round of investment amounting to 800.000 PLN (approximately 187.000 Euros).
 
 
The beauty of fashion is that no matter what we do, we can’t escape it. We can’t escape its charms, its trends and its uniqueness. This is where META Zernike Ventures, STARTUP EUROPE – TWIST partner, spotted the opportunity to innovate the fashion industry and change it for the better, offering users from all over the world a new, different and more dynamic approach to fashion – Fashion 3D!

Everyday millions of users flick through thousands of photos of fashion and beauty products published on different websites. SmartLink’s active markers allow users to find out more about the products in the photos and to take them straight to on-line stores. The application is optimized for all mobile devices and contains a user friendly panel which allows the possibility to analyze the generated traffic.

SmartLink creates a new source of income for publishers who can profit from the business potential of visual content on their websites and lets them expand their offer to advertisers. SmartLink generates high conversion and sales results in a unique way by using behavioral algorithms and big data.

The company is already collaborating with some of the leading publishers in Poland and they are constantly upgrading their product and reach.

Through its unique approach, innovative product and global reach, Fashion 3D has proven itself to be yet another success story funded through META Zernike Ventures Ingenium Poland, a STARTUP EUROPE – TWIST




TWIST DIGITAL is the H2020 action, under the Startup Europe umbrella, that provides Transregional Web Innovative Services for Thriving Digital and Mobile to web entrepreneurs aiming at scaling up and competing in the global market around 4 interconnected web entrepreneurship startup ecosystems and hubs (Rome, Lille, Stockholm and Warsaw).
 
Startup Europe aims to strengthen the business environment for web and ICT entrepreneurs so that their ideas and business can start and grow in the EU. Startup Europe contributes to the Entrepreneurship 2020 Action Plan.
Startup Europe's objectives are:
  • to reinforce the links between people, business and associations who build and scale up the startup ecosystem (e.g. the Web Investors Forum, the Accelerator Assembly, the Crowdfunding Network) 
  • to inspire entrepreneurs and provide role models (e.g. the Leaders Club and their Startup Manifesto, the Startup Europe Roadshow)
  • to celebrate new and innovative startups (with Tech All Stars and Europioneers), help them to expand their business (Startup Europe Partnership, ACE Acceleration Programme), and give them access to funding under Horizon 2020.